Storytelling for success: how to pitch an irresistible story

Wednesday June 24th

Abstract

Success starts with a great story, in business as in life. Because stories get attention. They get remembered. They change perceptions. From Jeff Bezos to Richard Branson to Elon Musk, today’s most successful entrepreneurs are those who excel at sharing inspiring stories about their product, company, and vision. But what does it take to craft a good story?

In this session, you will learn how to apply the basic principles of storytelling to build your own compelling story – to pitch your big idea, make an unforgettable impression, and become a successful professional.

About Giuseppe Marzio

Giuseppe MarzioGiuseppe Marzio is founder and strategic storyteller at Chiaro, a pitch and presentation agency dedicated to Healthcare and Life Sciences.

He works with founders and CEOs to turn their science into an irresistible story – to raise funding, grow a successful business, and make the world a healthier place.

A former scientist-turned-communications pro, he has worked with some of the most admired healthcare organizations in academia, startups, and large corporations. Most recently, at Johnson & Johnson, where he helped the leaders of the world’s largest healthcare company present their strategy and vision.

Jumpstart your career

Join BioBusiness Summer School to jumpstart your career in Life Sciences by gaining knowledge of business aspects such as product development, IPR, finance and business models. The next edition of the summer school will be organised online from 22-26 June 2020.

Why participate

The BioBusiness Summer School is a programme tailored to bridge the gap. By immersing yourself in the business aspects of Life Sciences during this programme, you will learn the basic knowledge of BioBusiness, gain insight in the world of Life Sciences companies, meet leading business leaders and increase your international network.

Employers meet talent

Is your organisation interested in early-career talents in Life Sciences? BioBusiness Summer School can get you in touch with business oriented PhDs, postdocs or Master students. More info can be found here.